THE MARKETING BUTCHER:

Conference Cat

Eric W. Sutherland — Wed, 16 May 2012 20:48:28 +0000

Photo by Carlton Wade

Gender Specific Products Forthcoming

Eric W. Sutherland — Tue, 22 Nov 2011 17:21:01 +0000

New iPad “Scale App” Measures Weight and Stupidity

Eric W. Sutherland — Thu, 06 Oct 2011 23:51:58 +0000

Feeding The Senses for More Than a Half Century

Eric W. Sutherland — Thu, 04 Aug 2011 15:17:33 +0000

Android Cat Apps?

Eric W. Sutherland — Wed, 25 May 2011 18:02:10 +0000

Available for use on the Android Tablet, pet owners have the option of choosing between “Cat Fishing”, “Tasty Treasures Hunt”, and “Party Mix Up”. www.gamesforcats.com

A good week wasted (TM)…Live From SXSW

Eric W. Sutherland — Tue, 15 Mar 2011 01:23:05 +0000

Thanks to Fosforite Carlton Wade… we’re working on getting this out and about. V1.0 Skirting around TMs and Such from the SXSW Branding Nazis. Stay tuned for where to get your tee.

Purina, iPad + People Magazine?

Eric W. Sutherland — Fri, 17 Dec 2010 23:16:20 +0000

This series is live , (w/ 50,000 + new subscribers a month for People mag) i wonder if the browsing of digital rags will take off? This one, crafted by the Fosforus team, uses sound effects and motion video. Download the people magazine app for iPad to check it out on your mobile device.

The world’s largest privately-held enterprise software company that you’ve never heard of…

Eric W. Sutherland — Thu, 16 Dec 2010 16:05:20 +0000

Fosforus redesigned infor.com along w/ all of the sales materials to include a new photographic style using HDR imagery. Business software is just too darned hard…It’s hard to buy. It’s hard to implement. It’s hard to customize. It’s hard to own… what with absurdly high maintenance costs and unpredictable upgrade cycles. And it’s even hard to use… because of interfaces designed by engineers rather than business people. So there’s a world of hurt and complexity for business software buyers… at Infor there is a better way.

Want mobile devices on your network?

Eric W. Sutherland — Thu, 16 Dec 2010 15:01:28 +0000

What do you say to a CEO that wants these (mobile devices) on the network…? Say “yes”. Airport/Mobile Media campaign.

More Supply Chain ReBranding from Fosforus

Eric W. Sutherland — Mon, 04 Oct 2010 20:23:14 +0000

Interesting little play… This network connects suppliers with buyers and carriers in a traditionally mismanaged ecosystem. Over 2,500 users from 1,300 fresh food companies use FoodLink to manage over $7B in annual transactions. The visual communication (Dave Mcknight Design) is around connecting the ever changing perishable supply chain in infinite ways.